From the AP:

Make a baby. Win a car. Don’t be surprised if the streets are empty and curtains drawn in this central Russian region Wednesday as residents take up an offer by the regional governor to help stem Russia’s demographic crisis.

Ulyanovsk Gov. Sergei Morozov has decreed Sept. 12 a Day of Conception and is giving couples time off from work to procreate. Couples who give birth nine months later on Russia’s national day — June 12 — will receive money, cars, refrigerators and other prizes.
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Russia’s population has dropped since the 1991 Soviet collapse, fed by declining birth rates, a low life expectancy, a spike in emigration, a frayed health care system and other factors. The country — the world’s largest — now has just 141.4 million citizens, making it one of the most sparsely settled nations. And experts estimate the population could fall below 100 million by 2050.

While the snicker factor is off the charts on this story, Russia is indeed facing some serious demographic problems. See here and here for more.